MrSofty: Franchise expansion plans for Greece and Cyprus

MrSofty has outlined a franchise expansion proposal for Greece and Cyprus, centred on soft-serve ice cream, and is seeking partners to open new shops. According to an article published by Tromaktiko on 27 October 2026, the proposed investment starts at €39,000, with a brand licensing fee of €20,000 also stated.

Plans for Greece and Cyprus

MrSofty’s proposal adds another option to the Greek franchise market, combining an ice cream-led shop concept with a package of initial and ongoing support. The company is looking for business-minded, reliable partners keen to develop their own shop.

In Greece, the expansion plan covers parts of Attica, the region surrounding Athens, as well as Thessaloniki, Patras and Larissa. Crete and the Aegean and Ionian islands are also listed. The geographical focus therefore spans both major urban centres and island destinations, rather than being limited to a single region.

For Cyprus, the plan names Nicosia, Limassol, Larnaca and Paphos. These locations are presented as expansion targets, not confirmed new shops. This distinction matters: the announcement concerns a franchise proposal and the search for franchisees, rather than completed shop openings in those cities.

For prospective partners, the list of locations provides a starting point for discussions with the company. It does not replace enquiries about specific premises, local availability or the terms that would apply to the chosen location.

Understanding the investment figures

The presentation gives two key financial figures: investment starting at €39,000 and a brand licensing fee of €20,000. These provide a starting point for assessing the proposal, but are not enough on their own to establish a final budget for a shop.

The wording does not clarify whether the licensing fee is included in the starting investment or charged on top. It would therefore be unsafe either to treat €39,000 as the total cost or to present the sum of the two figures as a confirmed requirement from the company.

The practical priority for anyone interested is to request a detailed written financial proposal. This should itemise the licensing fee, fit-out works, equipment and support services, making clear exactly what the agreement covers.

It is equally useful to set out start-up operating requirements separately. Assessing a franchise proposal goes beyond the entry price: the offer needs to be considered in relation to the specific shop and the prospective partner’s available capital.

What the franchise support package includes

According to the presentation, the franchise package includes architectural design, support with developing and setting up the shop, training and an operations manual. Access to MrSofty’s recipes and menu is also included.

These elements describe the support the company proposes to provide at the start of each partnership. The architectural design covers the layout and fit-out of the premises, while the training, manual, recipes and menu form the framework for transferring know-how to the franchisee.

Beyond preparing the shop, the presentation mentions ongoing marketing and operational support, alongside a structured promotional plan. When assessing the agreement, prospective partners should clarify the duration and content of training, as well as how day-to-day support will be delivered. These are matters to be defined in the contract, not additional benefits that can be taken for granted.

Buying or leasing ice cream machines

A distinctive feature of the proposal is the option to acquire ice cream machines either through an outright purchase or a finance lease. This gives prospective partners two different ways to finance this equipment.

The comparison should be based on the actual terms of each option: the upfront payment, contract length, total payments and responsibility for maintenance. The initial outlay alone is not enough to determine which solution best suits the business plan.

Practical takeaway: MrSofty has set out a specific franchise opportunity and geographical expansion targets. Before making any commitment, prospective partners need written clarification of the total cost, the support provided and the terms for acquiring the machines.