Smile Joyas to present franchise concept in Frankfurt

Jewellery brand Smile Joyas plans to meet prospective franchisees at Franchise Expo Frankfurt on 6 and 7 November 2026. Its franchise profile announces that it will be exhibiting at stand 300. For those exploring the German franchise market, the event offers an opportunity to discover a retail concept promoting a range of shop formats and entry with €20,000 in personal capital.

An international concept at the exhibition

In its profile published on Franchiseportal on 26 October 2026, Smile Joyas presents itself as a supplier of contemporary women’s jewellery made in Spain. According to the company, the concept already has 80 shops worldwide. This figure refers to its international network; it is not presented as the number of German locations.

The company names Tianqi Qin and the team as contacts for discussions in Frankfurt. The opportunity centres on running an independent jewellery shop under the Smile Joyas brand. It is also aimed at prospective franchisees with no previous experience in jewellery retail. Training, help with choosing a location and ongoing support are intended to assist them in getting started.

The announcement therefore concerns the planned presentation of the franchise opportunity at the Frankfurt exhibition. The profile does not announce a new opening in Germany or commit to a specific number of planned shops. For prospective franchisees, the exhibition is primarily an opportunity to examine the terms of the concept and assess its suitability for their preferred location.

Investment depends on shop size

The published investment figures vary by shop format. Smile Joyas quotes a total investment typically ranging from €40,000 for around 15 square metres to €150,000 for approximately 120 square metres. According to the description, a one-off initial franchise fee of €10,000 is payable in addition. The advertised starting figure of €40,000 should therefore not be understood as a total that includes this fee.

The profile states that €20,000 in personal capital is required. The additional borrowing quoted ranges from €20,000 to €130,000. For the smallest investment model, the company explains the calculation as €20,000 each in personal capital and borrowing. This does not constitute a financing commitment: the figures simply describe the funding framework set out by the company.

Visitors should therefore ask for a detailed breakdown. Which items does the investment cover for each format? How is the additional initial franchise fee to be financed? And how much working capital will be needed before the business is fully operational? These questions are particularly important when comparing a compact shop with substantially larger premises. The range of published figures makes a location-specific financial assessment essential.

Consider ongoing fees and stock purchases separately

Smile Joyas states that its ongoing franchise fee is three per cent of monthly turnover. According to the company, this gives franchisees access to an integrated stock management system and ongoing support from head office. New collections and products can be ordered regularly to replenish stock.

However, stock is charged separately and is explicitly excluded from the franchise fee. When assessing the financial viability of the opportunity, the turnover-based fee and stock costs must therefore be considered separately. The franchise fee alone provides no indication of a shop’s profitability.

The concept also includes centralised purchasing and frequent new collections. Prospective franchisees should discuss order quantities, delivery terms and the specific product range planned for an individual shop directly with the company. With shop sizes varying considerably, it is particularly important to establish which range each format is actually intended to carry. The published headline figures are no substitute for individual planning.

Support from finding premises to running the business

The proposed support package starts with help in finding and assessing a location. It also includes professional shop fit-out planning and advice on suitable shop formats. Smile Joyas thus links the choice of premises to the question of which shop size best suits each proposed business.

To prepare franchisees for running the shop, the company lists initial and further training, including product knowledge. Additional training is intended to cover sales techniques and organisation. Ongoing support is set to include marketing plans, promotional suggestions, site visits and telephone advice. The profile also lists a franchisee advisory council.

These services should be understood as the provider’s own description of its offer. During discussions at the exhibition, prospective franchisees can clarify the scope of the training, how support is organised and which services will be guaranteed in the contract. Smile Joyas also offers a more detailed information pack on request.

Practical takeaway: Anyone planning to meet Smile Joyas in Frankfurt should bring a clear outline of their proposed premises and financing. Key points to clarify are the additional initial franchise fee, separate stock purchases and the contractually guaranteed scope of support.