Le Roi du Matelas opens its first franchise in Hyères

Le Roi du Matelas has taken another step in its expansion with the opening of its first franchised store in Hyères. Opened on 10 October 2026 and run by Élise and Hugo Porretti, the outlet also marks the brand’s arrival in the Var department of southern France. For the franchise sector, this opening signals a new approach to growth by a retailer already operating in three countries.

A first franchise backed by 72 company-owned stores

The Hyères opening, reported by InteriorDaily on 20 October, comes as Le Roi du Matelas operates 72 company-owned stores across France, Belgium and Luxembourg. The new outlet therefore introduces franchising to a network previously described as wholly company-owned.

The distinction matters: this is not the launch of a brand with no trading history, but the opening of its first outlet entrusted to franchisees. Élise and Hugo Porretti are taking charge of the Var store under a brand already established in several national markets.

This first location combines two new developments for the brand: a different operating model and entry into a new French department. Together, these give Hyères a distinctive place in the network’s development, although they do not, on their own, indicate how quickly further openings will follow.

Accelerating growth without compromising service quality

According to Pierrick Cornu, managing director of Le Roi du Matelas, franchising is intended to accelerate growth while maintaining service standards. The stated aim therefore links network expansion with a consistent customer experience.

This is central to understanding the opening: franchising is not being presented simply as a way to add more locations. It is also intended to uphold the brand’s commitments in a store operated by independent partners.

For entrepreneurs following this development, Hyères is worth watching as a test of how the concept is transferred to franchisees. The company-owned network provides an operating track record; the franchised opening raises the additional question of how new partners will put that model into practice. At this stage, this first store is the tangible expression of management’s ambitions.

Beds, bedding and personalised services

The store sells mattresses, bed bases, headboards, bed linen, storage chests and children’s beds. Exclusive brands Artbedding and Swissway also feature in the announced range. Prices run from €49 to more than €3,000.

This price range covers the wider assortment, rather than mattresses alone. It should therefore be viewed in the context of the variety of products available, from accessories to beds and mattresses.

Beyond the products, customers can receive personalised assessments to help them choose a mattress. The brand also offers a 200-night trial programme, allowing customers to test products at home and return them if they are not satisfied.

These services give practical substance to the commitment to quality described by management. For a prospective partner, they also highlight aspects of day-to-day operations that need careful consideration: customer advice, explaining the trial terms and handling returns must all be understood before they can be incorporated into a business plan.

What prospective franchisees can learn from this opening

Le Roi du Matelas’s move into franchising offers a new case to follow for prospective franchisees interested in specialist home furnishings retail. Its appeal lies in the combination of an existing company-owned store network, a defined product range and services supporting the purchase.

However, a first opening is not enough to establish the profitability of a franchise investment. Prospective franchisees will need to assess the financial terms, the support available and the operational requirements for their own proposed location separately.

Key takeaway: before considering joining the brand, compare the experience in Hyères with your own plans and ask for details of the financial terms, training and management of the trial programme.