Clair de Baie aims to recruit three new franchisees in 2027

Clair de Baie plans to step up its franchise development in 2027, with the aim of welcoming three new entrepreneurs. In an article published on 2 November 2026 by L’Écho de la Baie, the brand sets out a roadmap combining recruitment, sales support and upgrades to its internal tools, following what it describes as its best year in more than fifteen years.

Three franchise recruits targeted for 2027

Next year, Clair de Baie plans to focus its efforts on franchising. Its stated target is clear: to welcome three new franchisees. This is a recruitment ambition, not confirmation of three new outlets. The announcement does not specify the territories involved, the candidate profiles sought or the timetable for future openings.

The brand highlights a tailored approach to bringing entrepreneurs into the network. Emmanuelle Schneider, who oversees communications and marketing, sums up this aim: “For every new entrepreneur, we want to build a bespoke business project suited to their background, their territory and their ambitions.”

For prospective franchisees, this approach puts the development of a local business plan at the heart of discussions with the network. It encourages both parties to consider the candidate’s experience, the characteristics of their territory and their goals, rather than treating recruitment as a simple administrative step before opening.

Three priorities for driving sales

Clair de Baie reports its best results in more than fifteen years in 2026, despite describing market conditions as difficult. The article provides no turnover figures or growth rates to support this statement. It should therefore be understood as the network’s own assessment, without inferring any specific financial performance.

Its analysis starts from the observation that people in France have substantial savings but are postponing their projects. In the brand’s view, the challenge is to give them enough confidence, value and practical solutions to help them move ahead. This assessment underpins three sales priorities.

The first combines direct selling methods with rigorous sales training. The second focuses on digital visibility, presented as a way to accelerate lead generation. The third involves expanding the product range, with the ambition of “never leaving a potential customer without a solution”.

These priorities give prospective franchisees an indication of the support they can explore in greater depth with the brand. Beyond the breadth of the product range, key questions include sales training, resources for building local visibility and how sales leads are subsequently handled.

A new IT system from January

The planned development will also be supported by changes to internal tools. Clair de Baie intends to roll out a new IT system from January 2027. Its stated aim is to streamline communication and internal processes.

The announcement does not detail the system’s features. It therefore provides no basis for assuming that a particular sales management, order tracking or customer relationship management tool will be introduced. What is clear is the intention to modernise the flow of information across the network.

For entrepreneurs considering joining the franchise network, the timing is nevertheless worth noting. Candidates should ask how training on the new system will fit alongside initial training and start-up support, without making assumptions about the arrangements that will be adopted.

A roadmap as the brand marks thirty years

This roadmap comes in the year of Clair de Baie’s thirtieth anniversary, celebrated at the Château de Valinches with all its teams. The brand also says it has secured a top-three place in Capital magazine’s ranking of the best retail brands for the second consecutive year.

These points support its development message, but they do not replace an assessment of each candidate’s individual business proposal. The direction announced for 2027 brings together a recruitment target of just three franchisees, clearly identified sales priorities and a scheduled IT upgrade.

Key takeaway for prospective franchisees: before committing, ask Clair de Baie to clarify which territories are available, what its sales training covers and what support will be provided for the new IT system.