Ole & Steen plans new opening on Cheapside in London

Danish bakery and coffee shop brand Ole & Steen is preparing to add another London location. According to Franchise Digit, which reported the news on 26 September 2026, the new site will be at 141 Cheapside, near St Paul’s. For readers following Denmark’s franchise sector, this is a concrete example of a Danish brand’s continued expansion beyond its home market.

New location at 141 Cheapside

The planned opening puts Ole & Steen at a specific London address: 141 Cheapside, in the St Paul’s area. This is the key detail in the report, which describes the business as a Danish bakery and coffee shop brand and the forthcoming site as a new location.

This is therefore a specific expansion plan, rather than simply a general ambition to grow internationally. It is important, however, to distinguish between an announced location and one that has already opened its doors. The available report describes the opening as forthcoming and does not give a precise opening date.

The news also provides no basis for confirming the site’s size, seating capacity or staffing levels. What is clear is the brand, the address and the plan to open. These details make the story worth following as further announcements emerge.

A Danish brand takes another step in London

According to the report, Ole & Steen combines a bakery with a coffee shop. The new London address will therefore bring both elements together under one name. However, the available material does not explain how the Cheapside location will be fitted out or what range it will offer.

For those interested in Danish businesses, the brand’s Danish roots are a particular point of interest. This is not a new shop in Denmark, but a Danish name adding another overseas address as it develops. It is a different kind of growth story from the launch of an entirely new brand in the Danish market.

A single planned opening cannot, however, serve as a measure of progress across Denmark’s franchise sector. Nor does it, in itself, indicate wider demand for Danish bakery concepts. Its value lies in the specifics: Ole & Steen has a new London location planned, and the address has been identified.

Relevant to the franchise community, but the operating model remains unconfirmed

For members of Denmark’s franchise community and international readers following the market, the news may be relevant as an example of a Danish brand’s development overseas. However, the report does not establish that the new location will be franchise-operated. It should therefore not be read as an announcement of a new franchisee or an opportunity to take on the operation.

That distinction matters. A new address tells readers where a brand plans to have a presence, but not necessarily who is investing, employing staff or managing day-to-day operations. In this case, no such details appear in the source material for this article.

For a prospective franchisee, the news is primarily something to monitor, rather than an offer to act on. Anyone interested in working with the brand would need to establish separately what partnership arrangements are actually available. The planned opening alone cannot answer that question.

What to watch for next

The most useful next milestone will be a confirmed opening date. Further details about the site would then provide a clearer picture of its format, layout and customer offering. Until then, the new location should be described as planned, rather than already open.

For those following Danish brands internationally, it is also worth keeping individual announcements separate from broader conclusions. The Cheapside plan establishes that a new location is on the way, but says nothing about trends in turnover, profitability or the total number of openings. Those questions require information beyond what is available here.

Practical takeaway: Follow Ole & Steen’s planned opening at 141 Cheapside as a specific example of international expansion. Wait for a confirmed opening date and details of the operating model before using it to plan a visit or assess franchise opportunities.