365discount aims to roll out Concept 2030 across all stores
Four more stores are set to adopt Concept 2030 by the end of 2026. In the longer term, 365discount wants to introduce the format across its entire estate.
Published
365discount wants all stores in the chain to adopt Concept 2030 in the longer term. Managing director Michael Tilsted outlined the ambition to RetailNews on 25 September 2026. The next step is to introduce the format at four more stores before the end of the year. For readers interested in Denmark’s franchise market, the news is primarily relevant as an example of a chain’s plan to roll out a common store format over several years.
Four more stores before the end of the year
According to RetailNews, Concept 2030 was launched in April 2026. The format is now set for a significant expansion, with four more stores due to adopt it by the end of the same year. The report also indicates that more will follow.
The available source material does not identify the four stores or say when each will introduce the format. Nor does it specify whether these are new openings, refits of existing stores or a combination of the two. The news should therefore not be taken as evidence that 365discount is increasing its total store count by four.
What is confirmed is the wider rollout of the format itself: following its launch in April, it is due to reach more stores before the year ends. This is the next milestone in the plan the managing director has outlined.
The ambition covers the entire chain
The bigger news is the ambition to introduce Concept 2030 across every store in the chain. Michael Tilsted described the goal to RetailNews as follows:
“Of course, it will take a number of years, but the clear aim is for all stores to move to the new format.”
The announcement therefore distinguishes between what is due to happen before the end of the year and the longer-term direction. The four stores are a concrete next step. Converting all stores, by contrast, is a goal that the managing director says will take a number of years.
No completion date is given in the available material. Although the format is called Concept 2030, the name alone is not evidence that the entire transition is due to be completed by 2030. Such a deadline would require separate confirmation.
Neither an overall investment budget nor an annual rollout rate has been disclosed. These are important limitations when assessing the scale of the plan: the direction has been announced, but the available research does not set out a full implementation programme.
What the franchise community can learn from the news
For the franchise community, the announcement offers an opportunity to consider the relationship between a common format and the development of individual stores. The point is not to equate 365discount’s operating model with franchising, but to follow how a chain describes a change intended eventually to cover every store.
The research does not state that the stores concerned operate as franchises. Nor does it establish any new opportunities for franchisees, changes to partnership agreements or requirements for independent store owners. This article therefore concerns a Danish chain’s rollout of a store format, rather than an announced opportunity to become a franchise partner.
As a point of comparison, however, the plan raises questions that are also relevant to franchise networks: which stores go first? How is the order decided? Which changes will apply across the network, and when will each store receive a firm timetable?
These are questions for future developments, not matters answered by the RetailNews report. The distinction between a shared ambition and a detailed local plan is particularly important when assessing a change in store format.
Further details will be crucial
The next things to watch are which four stores will be included and how the expansion will be carried out before the end of 2026. Details of locations, opening or refit dates, and what the format actually involves will allow a more precise assessment of the next phase.
On the evidence currently available, the main message is clear: 365discount intends to press ahead with Concept 2030 following its launch in April, and its ambition extends beyond the next four stores to the entire chain. The rollout will span several years, but no final completion date has been announced.
Practical takeaway: Treat the announcement as a signal of a long-term change in store format, but wait for specific store plans and terms before using it to inform local decisions or comparisons with your own franchise business.
