New PAC GROUP franchise office opens in Minsk

Another PAC GROUP franchise office has opened in Minsk, with travel company EXOTIC TOUR BY joining the network. The official opening took place on 3 September 2026, and PAC GROUP announced it on 9 September. For the franchise community in Belarus, this is a concrete example of an established network expanding, although the published information is not yet sufficient to assess the new office’s financial prospects.

What we know about the opening

PAC GROUP’s announcement describes the new outlet as a branded office and EXOTIC TOUR BY as a new member of its franchise network in Belarus. This is therefore more than the opening of a travel agency: the source explicitly identifies the partnership as a franchise arrangement.

It is important to distinguish the event date from the publication date. The official opening took place on 3 September, while the news was published on 9 September 2026. The announcement does not specify whether the ceremony coincided with the first day of serving customers. The opening date should therefore not automatically be treated as the date on which all office operations began.

PAC GROUP also says that several of its franchise offices already operate in Belarus. According to the company, details are available in the ‘Where to buy’ section of its website. The announcement does not give an exact number. The opening confirms the brand’s continued presence in the country, but does not provide a basis for calculating the network’s growth rate.

Why this matters to the franchise community

For the Belarusian franchise community, the opening is primarily of interest as a confirmed example of a local travel company joining a partnership with international branding. However, the announcement does not describe the geographical reach of PAC GROUP’s business, so the main focus is the new Minsk office and its membership of the franchise network.

The event has two clearly identified participants: PAC GROUP and EXOTIC TOUR BY. This makes it possible to discuss a specific partnership rather than a general interest among entrepreneurs in trading under another company’s brand. However, the publication does not establish how long the Belarusian company has been in the travel business, whether it previously had another office or how it prepared for the new arrangement.

A single opening is not a substitute for market-wide statistics. It cannot establish demand for travel franchises across Belarus, the proportion of agencies operating as franchises or changes in the number of independent businesses. Such conclusions would require comparable data covering several periods. What is confirmed here is a narrower but significant development: another business has joined a network already present in the country.

Which partnership terms remain undisclosed

The opening announcement does not disclose the investment required, whether there is an initial franchise fee and how much it might be, any ongoing fees or the payback period. Nor does it describe the terms for using the brand, the division of responsibilities between the parties or the support provided to the franchisee. The absence of this information does not mean there are no fees or that any preferential terms apply: the available material simply does not specify the conditions.

Entrepreneurs considering a similar arrangement should therefore distinguish between an opening announcement and an offer to buy a franchise. The former confirms an event; the latter should provide information needed to assess future obligations. A photograph of an opening ceremony, or the mere existence of a branded office, is no substitute for reviewing the agreement and preparing a financial assessment.

For an initial discussion with a prospective partner, it may be useful to prepare a few questions:

• What costs must be covered before opening, and what payments are due afterwards?
• What exactly does the right to use the brand include, and what requirements must the office meet?
• Are staff training, advice and marketing support provided?
• How are responsibilities for handling customer enquiries divided?
• What terms apply when renewing or ending the partnership?

This is not a description of the PAC GROUP franchise, but a checklist for independent due diligence. The announcement about the Minsk opening does not answer these questions.

How to use this news in practice

For a prospective franchisee, this opening is a reason to investigate a particular network further, not a sufficient basis for an investment decision. A sensible next step would be to request the current partnership terms, confirm the list of operating offices and compare the proposed obligations with the resources available. When reviewing financial projections, it is important to establish which figures are supported by the performance of existing outlets and which are forecasts.

For customers, the practical significance is simpler: Minsk now has another office that PAC GROUP identifies as part of its franchise network. Before visiting, customers should check its address, opening hours and contact details separately. These are not disclosed in the announcement, so it would be inappropriate to supply them without further verification.

Practical takeaway: the opening of EXOTIC TOUR BY’s office confirms that the PAC GROUP network is expanding its presence in Belarus. Entrepreneurs should use this news as a starting point for checking the partnership terms, not as a substitute for analysing the agreement, costs and support.