Fix Price opens its first distribution centre in Belarus

Fix Price has opened its first directly managed distribution centre in Belarus. TASS and PRIME reported the launch on 27 October 2026, citing the company. The warehouse in the Minsk region will supply the chain’s stores nationwide. For the franchise community, the announcement marks an expansion of the retailer’s infrastructure, as it links further growth in Belarus to increased logistics capacity.

The Prilesye warehouse: size, lease and purpose

The new distribution centre is located at the Prilesye logistics complex in the Minsk region. According to the Fix Price press office, quoted by TASS, the facility covers 13,870 sq m. The premises have been leased for five years, and the warehouse has a planned storage capacity of around 13,800 pallet positions.

The company describes the facility as its first directly managed distribution centre in Belarus. It is important to distinguish between managing the operation and owning the property: the retailer has leased the premises to run its distribution centre, rather than purchasing the building.

The facility’s main role is to supply Fix Price stores in Belarus. However, the company has also indicated that the warehouse could be used to dispatch goods to other countries. The launch announcement did not identify any overseas destinations or a timetable for such deliveries. Its international role therefore remains a possibility rather than an established distribution route.

The five-year lease establishes a timeframe for using the site, but does not in itself reveal the chain’s expansion schedule. Reports of the opening contain no separate plan for new stores linked to this facility.

Planned handling volumes

The centre is expected to receive 650 pallets and dispatch the same number each day. In transport terms, the company estimates that incoming deliveries will amount to around 22–23 articulated lorries. Deliveries to stores are expected to require the equivalent of 40–42 vehicles, each with a capacity of 16 pallets.

These figures describe different aspects of warehouse operations. Pallet positions indicate planned storage capacity, while receipts and dispatches show the expected daily flow of goods. They should not be confused: having space to store stock does not mean that all of it must pass through the distribution centre every day.

The stated daily volumes are also targets, not a report of actual throughput since opening. The company’s announcements provide no figures for the number of pallets received or dispatched during the first few days of operation.

For those involved in franchising, these specifications are useful primarily when assessing supply arrangements. They do not, however, answer questions about delivery frequency to a particular store, order fulfilment times or delivery costs for an individual partner. These terms need to be clarified directly with the chain.

Why the chain is expanding its logistics capacity in Belarus

Fix Price has operated in Belarus since 2017. At the time the centre’s opening was announced, the chain had 411 stores in the country. Its outlets are located both in major cities — Minsk, Gomel, Mogilev, Brest and Grodno — and in smaller towns and communities.

According to Fix Price logistics director Oleg Shtainagel, quoted by PRIME, around 200,000 people shop at the chain’s Belarusian stores every day. The company links the development of its warehouse infrastructure to growing logistics demands and the prospect of further network expansion in the country.

The Fix Price representative said the launch was expected to reduce costs and optimise the logistics chain. This is the company’s stated objective, not a financial benefit that has already been measured. The projected savings, any change in delivery costs and the timeframe for achieving these results have not been disclosed.

The new facility is Fix Price Group PLC’s fourteenth distribution centre and its second warehouse outside Russia. Its first overseas warehouse opened in Astana, Kazakhstan; according to PRIME, another is under construction there. The Belarusian site therefore adds to the group’s existing warehouse infrastructure.

What the launch means for the franchise community

The main development here is not a new franchise offer, but the opening of a local distribution centre for an established retail network. The launch announcement contains no changes to franchise fees, premises requirements or the terms for opening franchised stores in Belarus.

The figure of 411 stores refers to the entire Belarusian network. Reports about the warehouse do not break this down into company-owned and franchised stores, so it would be incorrect to use it as a measure of the number of local franchisees. Similarly, the company’s stated aim of reducing costs should not automatically be interpreted as a promise of better terms for every partner.

When discussing a potential partnership, prospective franchisees should clarify whether their particular store would be supplied through Prilesye, what delivery schedule would apply and how transport costs would be allocated. It is also worth checking how short deliveries and seasonal demand peaks would be handled: general warehouse specifications are no substitute for contractual terms.

The practical takeaway is that the centre’s launch demonstrates the development of Fix Price’s logistics infrastructure in Belarus. Prospective franchisees should assess not only the scale of the warehouse, but also the contractual supply terms for their future store.