Australia’s REVL Training targets US franchise expansion

Australian-founded fitness franchise REVL Training is seeking partners for a move into the United States, with Florida its first expansion priority. The strength and conditioning brand’s plans would take it beyond its six existing markets, although it has not yet announced an American studio opening or named its first US franchise partner.

From Australian launch to six markets

Founded in Australia in 2020, REVL has grown to more than 50 studios across Australia, Singapore, Malaysia, South Korea, Vietnam and Taiwan. The company says it now has more than 12,000 members globally.

The expansion plans were reported by Athletech News on 29 September 2026. For Australia’s franchise community, the announcement provides an update on a home-grown fitness brand that has already established a presence across several Asian markets and is now looking further afield.

REVL’s Australian origins remain relevant to its growth story. While the network now spans six markets, some Australian locations have surpassed 350 members, according to the company. It says average membership across its studios is above 200.

Those figures offer a snapshot of the network’s reported membership base, rather than a measure of individual franchise profitability. They do not establish what a new studio in a different market could expect to achieve, nor do they show how membership varies across the full network.

Florida leads the US partner search

REVL is entering the US franchise market with Florida as its first priority. It is targeting experienced fitness operators, entrepreneurs and multi-unit investors as potential partners.

Co-founder Ben Woolford described the opportunity in terms that extend beyond a single type of franchise applicant. “We see REVL not just as a franchise but as a platform for ambitious operators,” he said.

Woolford said the company is seeking both first-time studio owners and operators interested in converting an existing business. That gives the partner search two distinct routes: people looking to establish their first studio and those considering bringing an existing operation into the REVL network.

The distinction between recruiting partners and opening studios is important. REVL has not yet announced a US studio opening or identified its first American franchise partner. Florida is therefore the stated starting point for its expansion efforts, not a confirmed operating location.

For prospective partners, the announcement establishes the brand’s preferred initial geography and the types of applicants it wants to reach. It does not yet provide an opening timetable for the first American location.

A larger network is the 2028 ambition

The US push forms part of a broader growth plan. REVL aims to have more than 100 open studios across 10 countries and exceed 20,000 members by 2028.

These are company targets, not confirmed future results. The ambition covers three separate measures: studio openings, geographic reach and membership growth. Each will provide a way to assess how the expansion progresses over time.

The emphasis on open studios also matters. A recruitment announcement, a signed franchise agreement and an operating studio represent different stages of development. With no first US partner or opening announced, the American expansion remains at the partner-search stage described in the report.

The existing six-market footprint gives context to the ambition, but it does not by itself demonstrate how the concept will perform in the United States. The next concrete developments to watch are a named partner, an identified studio location and an announced opening.

What prospective operators should take from the news

For Australian franchise operators following overseas growth, REVL’s announcement is a useful example of a brand seeking several kinds of partners rather than limiting recruitment to first-time owners. Its stated interest in conversions also makes the plans relevant to existing fitness business owners considering a franchise model.

However, network-wide membership figures should be treated as background information, not a substitute for location-specific due diligence. Prospective partners should seek clear information about establishment or conversion costs, ongoing obligations, training and support, and the assumptions underpinning a proposed studio’s financial forecasts.

The practical takeaway: REVL’s US recruitment is a development to watch, but interested operators should distinguish its established network from its expansion targets and assess any opportunity on its own documented terms.